The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

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Product Description

Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks—and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.

Product Details

SKU	M0130293504
Publisher	FT Press
ISBN	0130293504
Format	Paperback
Author	Al Lieberman,Patricia Esgate
EAN	9780130293503
UPC	076092019015
Label	FT Press
Edition	1
Studio	FT Press
Number Of Pages	384
Title	The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World
Publication Date	2002-05-11
Manufacturer	FT Press